candle

b i o c a n d l e d e s i g n f e e d m e d i t a t e p h o n e h o m e

Virginia Hey™ couture candles are coming Christmas 2008

“It has been a longtime passion and fever of mine to launch luxury decor beauty products that are respectful of life, body and soul, whilst providing sensual elegance and wellbeing to inner and outer environments. This makes perfect sense, afterall, I come from the world of intelligent beauty.” Virginia Hey

As a Natural Therapist, Virginia has a fascination for the way the body, mind and spirit ticks, so when the idea blossomed to produce a range of exquisite soy candles with a conscience that would not only be aromatherapy for the mind, body and soul, but also serve as a source of funding to help heal, Virginia became impassioned about the idea, and "Virginia Hey Couture" was born.

Candles with a conscience

Virginia Hey Couture is a brand that offers "candles with a conscience". The range consists of 6 fragrances, one of which is called "heal", and the net profits for that one will all go toward healing aspects of this poor planet of ours, sending funds where they will actually do some good and not just bandaid a problem leading to millions of people with their hands out standing idle...

The candle funds will encourage people to help themselves move forward, beginning with sending funds to poverty stricken schools to provide computers and councilors and good nutrition. then as more funds come in, they will also be used to set up free meditation workshops where folk can learn to manage stress and find inner peace and direction. (stress is the number one killer on the globe!), then used to set up an employment agency for folk who are homeless, lost and jobless.. the money will aid to fuel self esteem and repair lives.. An incentive program will be set up to encourage employers to employ a certain number of the needy.

Virginia Hey Couture™ .. Exquisite luxury Zen Couture™ soy candles with a conscience .. To heal & help .. delight & pamper .. still .. add bliss & well being to "inner" environments, and charm and elegance to your home. The perfect gift ....when only the best will do..

Virginia Hey Couture ecco wax candles are lovingly designed and crafted by master perfumer/candle designer/artist and visionary Virginia Hey.

Virginia Hey Couture candles are sheer perfection - The candle packaging is by far superior to anything else on the market. The attention to detail and whole sensual experience is carefully calculated by Virginia with the utmost love and care in order to provide an all round delight to all senses of the consumer.

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Q - What makes "Virginia Hey Couture" products stand out above the rest? Why buy these hi-end products?
A - What makes the difference between a "Bentley" and a Mazda? "Tiffany" and "Target"? = The quality, the regal air, excellence, exquisite hand craftsmanship, the finest components in the world, extraordinary beauty, and amost the most important component. brand prestige ... status symbol.

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“I'm all about Zen Elegance, ZenCouture™, I love Spirituality.. and all the fragrances I design are rather exotic and romantic.. Zen elegance is in such Vogue.. I love the word “couture” sums up my work, everything I do is the best that can be done using the best ingredients and finest materials, hence. "Virginia Hey Couture" ..

About the candles

Virginia Hey's gorgeous, rich, deliriously creamy handmade candles are a gift from the Angels! They are pure and dreamy and divinely fragrant. The delicious fragrances serve to relax you, de-stress you, ignite the senses and set the sensual ambiance of the room.

"Virginia Hey Couture" .. Aromatherapy for mind body soul

Organic 100% soy wax.
No animal fats. (Vegan)
Kosher.

Non toxic.
Lead free cotton wicks.
120 hrs burn time.
Molten wax can be used as a perfume, it is only 2 degrees above skin temperature. Apply to pulse points.
14 ounces NET.
Each candle contains extravagant exclusive perfumes designed and blended by candle designer/perfumer Virginia Hey.
Each candle is individually and personally handmade in the USA
using the finest exquisite luxury ingredients.

Craftsmanship

"Virginia Hey Couture" products are exquisitely crafted by Virginia, she uses her 37 year background in Art, Beauty and Natural therapies to create a truly opulent product sensation. Virginia is a perfectionist who spent years developing products that have a complete sensual experience. She believes in a commercial holistic approach, not only should a product perform to expectation, it should also look, feel and smell sensual and exquisite. It is the WHOLE experience that is important.

Fragrances

"Virginia Hey Couture" perfumes have been designed by master perfumer Virginia Hey over a five year period. Each product is infused with these pure perfumes that could be bottled in their own right. This is what makes "Virginia Hey Couture" products so unique, the perfumes are exquisite and exclusive to Virginia Hey.

Respect

Virginia puts her love and Spiritual connection into all her products and guarantees that NO ANIMAL is harmed or tested at any time during the creation and manufacturing of her products. Virginia believes in the utmost RESPECT for all life.

Mission:

To become a worldwide recognized brand and leader in exquisite, perfumed hand made products for home & beauty, whilst keeping our oath to always provide a sensual, blissful, beautiful experience to all those who fall in love with "Virginia Hey Couture" products. "Virginia Hey Couture"'s priority is 100 percent customer satisfaction, 100% love, environmental intelligence healing energy and creative force flowing through its every move.

Market Segmentation

Facts and figures from the National Candle association of the USA www.candles.org

U.S. retail sales of candles are estimated at approximately $2 billion annually, excluding sales of candle accessories.

Candles are used in 7 out of 10 U.S. households.

Candles generally can be categorized into 11 basic types: tapers, votives, pillars, container (or jar) candles, tealights, liturgical candles, outdoor candles, floating candles, novelty candles, utility candles, and birthday candles.

Manufacturer surveys show that 90% of all candles are purchased by women.
Votives, container candles and pillars are currently the most popular types of candles with American consumers.

Candle industry research indicates that the most important factors affecting candle sales are scent, color, cost and shape.

The retail price of a candle generally ranges from approximately 50¢ for a votive to $30 for a large pillar or jar candle. Highly unusual or embellished artisan candles can be $200 or more.

The beauty product market is massively diverse with millions of different types of products to explore. Virginia Hey chose to focus on the specific target area of fine perfumed products to launch the "Virginia Hey Couture" brand, for these reasons:

Perfume is consumer addictive, unlike any other beauty product.

Women and men decide to use a perfume to define their moods, their personality.

Perfume becomes a personal trademark. Once they love a perfume and bond with a fragrance, they are very loyal and will buy that brand and its products for their entire lives.

Perfume advertising is a large contributor to the consumer interpretation of sex appeal. Sex Sells!

Perfume is also a fashion statement. Brand identification is highly prized and once established a brand can expand easily to apparel, homewares, retail chains, hotels,restaurants... the sky's the limit!!.